Seen in the Wall Street Journal (subscriber link):
Bowing to more than 1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack, Kellogg Co. has decided to temporarily relaunch Hydrox, the left-for-dead cookie. [...]
Kellogg quietly killed off Hydrox in 2003, ceding victory to its longtime rival, Oreo, made by Kraft Foods Inc.’s Nabisco unit. Many Hydrox eaters initially thought their cookie had just become more difficult to find, learning only much later that the cookie had been discontinued. [...]
A Web site that recently listed the top 25 things people miss ranked Hydrox at No. 4, just behind in-store lunch counters and ahead of Howard Johnson restaurants and the popcorn snack “Screaming Yellow Zonkers.”
Woo hoo! A brief respite from the tyranny of those dastardly Oreos!
