The War on Nummy Treats Meets The War Against Global Warming

Who says that anti-climate-change activists are obliged to be realistic?   Via Treehugger:

A new report from the Food Climate Research Network at the University of Surrey says people will have to be rationed to four modest portions of meat and one litre of milk a week if the world is to avoid run-away climate change.

According to Juliette Jowit in the Guardian, the report says “total food consumption should be reduced, especially ‘low nutritional value’ treats such as alcohol, sweets and chocolates.”[…]

Tara Garnett, the report’s author, warned that campaigns encouraging people to change their habits voluntarily were doomed to fail and urged the government to use caps on greenhouse gas emissions and carbon pricing to ensure changes were made.  “Food is important to us in a great many cultural and symbolic ways, and our food choices are affected by cost, time, habit and other influences,” the report says.  “Study upon study has shown that awareness-raising campaigns alone are unlikely to work, particularly when it comes to more difficult changes.”

I suppose it wouldn’t be helpful to note that with enough alcohol and chocolate, people would feel less bothered by climate change.