Even though the tone of the article is such that it sounds too good to be true, perhaps Floridians … especially those serving in Tallahassee … would be well-served to check out this article which appeared on the Times-Picayune website this past weekend:
Private insurers are banging down the door to take policies from Louisiana Citizens Property Insurance Corp., a sign that they are once again ready to compete for customers in the hard-to-insure south Louisiana market.[...]
And companies are rushing to be a part of that process in hopes of beating competitors to the best selection of Citizen’s 165,000 policies. They’re also eager to begin collecting premiums and socking money away before the storm season.
And for the first time since the storms, Citizens customers may have a choice about where they purchase their coverage. Because many homes that normally would be insured by private companies have ended up in Citizens since the storm, certain houses are expected to be in demand and may receive multiple offers.
Could someone send a memo to the insurance industry trade associations—that is an example of the type of message our PR engine should be generating.