Seen in Insurance Journal:
As Massachusetts gears up for a switch to a more competitive personal auto insurance market, one of its domestic auto insurers, Premier Insurance Co., will adopt the well-known brand of its parent, Travelers Insurance.
Offically, the Premier Insurance Company of Massachusetts, an independent personal auto insurance subsidiary of The Travelers Companies, Inc., announced the company will change its overall brand name to Travelers of Massachusetts.[...]
The Premier Insurance Company of Massachusetts will remain a separate and distinct company from all other Travelers companies as it has been since 1993. This means that the auto insurance products provided by Premier are not underwritten, reinsured or guaranteed by any other Travelers company.
IJ seems to spin the article as a sign of cautious normality approaching for the Mass Auto market. However, I’m not sure about that. In the not-too-distant past, First Floridian rebranded as “Travelers of Florida”. I wouldn’t call recent events in Florida as particularly attractive for the industry…and so I’m inclined to see this as part of a larger rebranding effort. Note, for example, that Premier appears to remain outside the primary Travelers pooling structure.