Seen in the AJC:
Tired of a years-long talent suck, the state plans a unique job fair in Chicago and another in Colorado to lure young professionals back to their home state to take advantage of an uptick in the economy that has resulted in more than 10,000 jobs.
Pitching North Dakota to its own seemed easier to officials than trying to convince outsiders, who are likely to dismiss the state as a cold and inconsequential place, state Commerce Commissioner Shane Goettle said.[...]
“This is the pitch: We have quality jobs available, quality of life, and a good, safe place to live and raise a family,” Gov. John Hoeven said. “When it’s North Dakota, you can always come home.”
Part of me wants to crack a North Dakota joke…and part of me thinks it’s really cool that the state is being proactive to reverse its image among folks likely to know the state best.