A few days ago, I mentioned the pricing vs. advertising battle emerging between Progressive and Geico. Well, I think Geico’s advertising agency deserves a kewpie doll for the apparent success of the Caveman campaign. From Insurance Journal:
The ABC network said it had ordered a pilot for a comedy, tentatively titled “Cavemen,” that features the characters used in a series of television ads by an insurance company.[...]
The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they “struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta.”
It’s intriguing, but my gut says that the cavemen work better in commercial format than they would in a full-fledged series. However, if they do make the transition to prime time sitcom…man, just imagine the advertising coup for Geico!