From today’s Wall Street Journal (subscriber link):
China Central Television [...] China’s normally staid TV monopoly, is launching a new kind of reality show that aims to pluck someone from the nation’s 1.3 billion-strong population to become an Olympic athlete.
The position doesn’t require brawn, speed or years of training - just a healthy set of lungs and a good sense of direction. China’s Olympics rowing team is searching for coxswains: two diminutive people with big voices who will steer the men’s and women’s teams of eight rowers in the 2008 Beijing Olympics
That is a cool idea! It’s a shame that NBC has a virtual monopoly on the Olympics in the States. If Fox were involved, I bet that you’d see something similar here.