As seen in the Hartford Courant:
Two years after the St. Paul Travelers merger, the Travelers
name is reclaiming more of the spotlight - to the delight of Hartford.The St. Paul Travelers Cos. will launch a major re-branding and ad
campaign Monday that will use the Travelers name alone to market all lines
of insurance in the United States. The company is also tweaking its logo,
but the Travelers red umbrella isn’t coming back.[...]Ibsen said the company considered changing the logo more, but decided to
keep the shield, despite a lack of broad recognition, because “it doesn’t
pose any negative associations.”
How a splattered bird doesn’t pose negative connotations is beyond me.
If I’m not mistaken, this is probably the longest period of time the logo on
the outside of the Plaza Building in Hartford has been stable since they
first started putting a logo on the building.