On Friday, a post was made to Specialty Insurance Blog regarding the rise of rewards programs in P&C insurance marketing:
After the Sptizer investigations insurers have been careful and responsible in offering these incentives, and most of the programs are very general production based incentives.[...]
The most direct we have seen is a program providing the account executive (personally) with a $25 gift certificate for each new account written. These types of personal rewards programs have all but disappeared post Sptizer, but we recently received the following solicitation[...]
Never underestimate the effects of a softening top-line to incent insurers to find creative ways to generate production and interpret rulings resulting from AGs’ gubernatorial aspirations.